Is Your Organization Using Twitter Effectively?

Monday March 7th, 2011

Twitter reached 200 million users in November, 2010. What percentage of that audience are you reaching?

For small business especially, Twitter is one of the most cost-effective ways to market your products and services, whether globally or locally. It can compliment your existing marketing campaigns rather nicely. It is also a great way to respond to sales and customer service inquiries, and stay in touch online — keeping your customers up-to-date on new products and services, events and other is easier.

A March 2011 article by eMarketer indicates that "small business has doubled use of Twitter" and "nearly one in five SMBs use Twitter for local marketing efforts."

The time it takes to see traction is short. Most Twitter accounts grow to a few hundred followers manually in the first week. Be aware that automated growing tools are frowned upon by Twitter and may result in a disabled account. Fluent takes time to understand your products & services so you attract "quality" followers (most likely to be interested in what you offer, no spammers or bots). This results in a better search engine ranking for your website via link-backs or CMS.

Once your Twitter page is live, and with regular maintenance, it grows organically, yet still requires a dedicated moderator part-time or full-time. To take advantage of this massive marketing social platform and bring qualified leads back to your website, Fluent ITS recommends that you integrate the latest Twitter features and RSS feeds.

The most notable benefit to Fluent Web 2.0 Hybrid CMS clients is that your website automatically provides a stream for your Twitter feed and all your social media communities, from one page on your website. This means only one click of the mouse is required to update everything — at the same time. You will enjoy the added functionality and ease!

Fluent starts by creating a custom branded Twitter background for you, or your organization, products & services. They incorporate your Twitter feed directly on your website with links to your database, news page or blog. The more valuable and fresh the content on your site, the higher the visitor retention. You may also display updates regarding your most popular "News" articles as Fluent has here on it's new website. If you are a personality (e.g. musician, artist, speaker) Fluent has special packages for you as well. Refer to this page for details and starting prices.

The next step is measuring the success of your Twitter presence with analytics. Not only will you save money with real-time updating, Fluent can also setup your moderation reports and admin logs, or you can contract their Social Agents to manage everything for you. There are various options to choose from. Through partners, they can also assist with effective Twitter marketing campaigns for the launch of your next event, product or service. Most anything you need can be done, according to the scale of your budget.

Contact Fluent ITS to schedule a complementary consultation or request a price quote. Don't let opportunity twitter away!

Follow @FluentITS on Twitter.

« News

Other News

News »