How Can Web 2.0 Hybrid CMS Help Your Business?

Wednesday March 2nd, 2011

A custom Web 2.0 Hybrid CMS is an extremely valuable tool for business owners. We're only scratching the surface here. Below are a few features and benefits that come to mind.

Q: Would you like unique visitors and customers to return to your website on a more frequent basis?

Q: Would you like these visitors and customers to stay on your site longer?

Q: Rather than simply visiting your site, would you like these visitors and customers to contribute to your web content — keeping it lively and fresh, so you don't have to? The comments and feedback they leave on your site becomes your content! What a concept huh?

Q: Would you like the convenience of sharing your company News updates to the social media communities that you manage on i.e. LinkedIn, Facebook, Twitter? How about from one location? Better yet, how about doing all of this directly from your website, with a few clicks of the mouse?

Q: Do you want feedback on your website from existing customers regarding your products & services? Comments that serve as testimonial for your company's products and quality of service?

Q: Would you like the ability to answer questions about your products & services directly on your website, allowing others to join the conversation? (with professional moderation of course) — so much for sending out thousands of emails, many which aren't read anyway.

If you answered yes to one or more of the above questions, Web 2.0 Hybrid CMS is likely a good fit for your business.

What are the key benefits of Web 2.0 Hybrid CMS, aside from the obvious time and cost-savings? Enhanced brand and reputation management, increased brand integrity, improved customer satisfaction and visitor loyalty, organic growth.. This is only a partial list, and yet, is precisely what most businesses dream of.

Most importantly, your website is the final destination. Your audience is "on your turf", as opposed to third-party sites (which you may or may not be aware of, and thus may not be given an opportunity to respond — whether to answer questions about your product's capabilities, defend your brand, or otherwise).

Is this beginning to make sense now?

With your own custom CMS, your staff can participate in the discussions with your audience on your CMS site. Visitors are more inclined to return for more, because you give them an opportunity to participate!

The CMS Golden Rule
It is always better to be proactive than reactive, and the only way one can expect to do that with social now in the picture, is to bring it as close to home as possible.

So now, I must get back to work as we at Fluent ITS are busy working on new customer websites. Until our own CMS back-end is ready to launch here, we invite you to join our LinkedIn group at Fluent IT Solutions. You might see the answer to your question there, and if not, just ask.

Now do you understand why we are so passionate about Web 2.0 Hybrid CMS? If we had more time for our own site, you could have logged-in now [yes here] without leaving our website. Come back soon and we'll show you what else we can do for you!

The Next Generation CMS
Personal experience, engagement and simplicity are the essence of web 2.0 Hybrid CMS. More flexible and user-friendly, with audience-generated content and community participation. Don't compromise, allow your organization to grow! Forget the white elephant; we can help you deal with that too.

For a confidential meeting or price quote, we can be reached at info@fluent-its.com.

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