Web 2.0 Hybrid CMS

What is Web 2.0 Hybrid CMS?

Web 2.0: Audience generated content, community participation, personal experience and simplicity are the essence of web 2.0.

People browsing the web today want a richer yet simpler experience. It starts with a bottom-up model, and informal is the new format. Web development is no longer only about being complex and feature-rich. The objective is to enhance the experience and create an environment that is tailored to both the audience and organization.

Surprisingly, many people and even some web development companies confuse feature-rich and efficiency — they often use the term Web 2.0 to sensationalize functionality. Most traditional CMS may not be ideal candidates to fully integrate with Web 2.0 as they are tailored to corporate users, instead of interaction with the audience.

Functionality and quick response are balanced, with features and simplicity to achieve collective intelligence and increased efficiency. Participation is paramount and keeps the content lively and fresh. Conversations are the market!

Web 2.0 Hybrid CMS makes it easy to interact seamlessly with people and brands at ground level.

Hybrid CMS: Brings dual functionality to content management systems (CMS) by blending audience-generated and corporate content for a more dynamic and efficient experience. Web 2.0 Hybrid CMS blends audience interaction and functionality with the corporate user.

Customers are telling us they no longer want to spend time editing static pages on their website. They want to deliver a more organized message, plus enhance the ability to interact with their market. We agree — focus should be on community interaction and conversations.

Instead of spending time optimizing indexed web pages, the focus shifts to interaction with the audience. This should be executed in harmony with the marketing plan, social media strategy and search engine marketing (SEM). In today's competitive market protocols such as SEM are critical as everything needs to align in order to achieve an effective online presence — editing pages on the fly can be detrimental to the consistency and delivery of messages.

Our Hybrid CMS typically encompasses all aspects of our Web Division. Your content and messages are optimized to deliver first-rate results. Web 2.0 Hybrid CMS results in a more seamless experience as it is tailored to your company protocol.


For a free consultation contact us at info@fluent-its.com.